As part of MNHD’s turnaround strategy, the company’s headquarters in Nasr City underwent extensive renovation in April and May 2011. MNHD's head quarters is located in the heart of Nasr City, on Youssef Abbas Street, a major street at the heart of the district, MNHD decided to upgrade the local area. Major achievements included:
- Street paving and lighting
- Providing parking areas and pedestrian walkways
- Installing durable street furniture
- Renovating facades
The project aims to inspire other companies to follow suit, by developing their own urban upgrading schemes and bring a “turnaround” to neighborhoods throughout the city.